The mailing list is one of the most talked about subjects on the internet. Sure, it does boost business performance and equips freelancers to find customers. But there are lesser known things such as – “Who should be buying B2B mailing lists?” and “what should a mailing list contain?”
Why should freelancers use the mailing list?
Being a focused freelancer, I have been able to connect with readers through writing, editing, and social media without using the mailing list. But now it is an essential part of my inventory because selling products are so much easier with the mailing list.
However, you do not compulsorily need a mailing list to flourish as a freelancer. Achieving success with the mailing list is possible only if the right approach is taken while managing the list. In layman term, know your priority!
5 Things you must know before opting the mailing list
- Understand what drives you to obtain a mailing list
Many believe that having a mailing list is the quickest way to their clients. But, if that’s on top of your mind, delve a bit deeper. What motivates you to believe the former? How do you think you can obtain freelance clients by leveraging mailing list?
- Be specific about the qualities you expect to see in your mailing list
Do you have a schedule? Are you targeting audience on weekly or monthly basis?
What can your audience expect to see in the newsletter? Send content in controlled proportions where subscribers get to unravel a fact or two every week through newsletters.
Do not contemplate if your effort is going to leave your cup half full. Such an effort will intimate your audience the fact that you are knowledgeable and your tips actually work. Stupendous writing is no cheap labor; it takes time and energy which unfortunately the crux limiting many people, ergo the demand for professionals who can fill the gap.
3. Understand how you can turn subscribers into clients
Understanding the “why” and “what” is just half the efforts. Find out how you can leverage on a mailing list’s potential, because the loss of time, effort, and money can ensue if you are unsure how to wield a mailing list.
If you have a fixated idea on what your newsletter will convey, it is also important to know how you can get the readers feeling biased towards your skills.
While you encash on the “how,” come up with milestones which will serve as points within the journey for gauging the progress. Every freelancer must know how well the efforts are paying off.
- Refresh your strategy while leveraging your mailing list
Audience look for a reason to subscribe, incentivise their efforts with opt-in freebies. You must let your audience know that email list is real by promoting values on social media, blogs, etc.
Not having a dedicated blog for your business or social media following can drastically affect the growth rate of your mailing list.
Not having informative blogs at disposal isn’t a bad thing. It is possible to concoct a marketing strategy without the blog related to freelancing. The point is, freelancers are adequately vested in knowing how they can present subscription to qualified clients. It matters knowing how you can motive audience to subscribe to the database.
5. Be honest about time management in email marketing and promote ideal values
The email list is a reliable resource to engage the qualified prospect. But, results are not straightforward, because freelancers must learn to cope with the taxing efforts leading up to great results.
Indeed, it is a necessity to continuously nudge audience to get them on board the mailing list. After acquiring the list, you must engage them to hire you for the job.
These 5 techniques are compiled based on the ongoing trends and part of customer acquisition strategy.
Let know what you think about this write-up. Should freelancers continue using the mailing list? Is it an ideal choice for targeting clients and promoting values?